Global adoption of contactless transactions and NFC-enabled mobile payments has been slow, whereas SMS-based solutions have had better adoption in India and parts of Africa. This is apparent, for example, from the aftermath of the hype surrounding the launch of the Apple Pay service last year. It includes digital wallets, retail mobile payments and direct communications service provider billing. The largest group of enterprise solutions likely to experience "growing pains" as the ecosystems mature and expectations exceed performance centres on payment. According to Gartner, spending on end-user communications services in sub-Saharan Africa will grow steadily in the next five years, and reach $71 million in 2019. Small deals stress the business models of many global vendors, to the advantage of local companies.Īfrica is emerging in terms of the deployment and use of communications infrastructure. Companies trying to grow their business operations throughout the continent must understand the local market conditions within each country. The biggest challenge remains the fact that one solution does not suit all countries in Africa. For example, sophisticated data mining is being used in smart agriculture in several countries to improve how crops are grown by predicting weather, demand and outbreaks of disease. Innovations in information and communication technology (ICT) are dramatically changing the way African governments and businesses operate.
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“It will help them make informed decisions about where to invest and how to advance their operations locally.” “The Hype Cycle aims to help global strategic officers and domestic CIOs from the private and public sectors take account of the current state of important technologies across Africa, including their maturity, adoption and traction," said Mbula Schoen, senior research analyst at Gartner. Gartner's "Hype Cycle for ICT in Africa, 2015" report identifies over 30 key technologies and describes how they will impact business performance during the next 10 years. Gartner's 2015 Hype Cycle for ICT in Africa points to growing importance of digital business
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